OUR JOURNEY

It's no secret – Women Love their Diamonds. With 1 Carat, that Love Aligns with a Love for the Planet too. We Bring you Timeless and Stunning Jewellery using Eco-friendly, Lab-Grown Diamonds Which are Consciously Created, not Mined.

Since Ancient Times when Regal Maharajas and Maharanis tread the Earth, to now – women’s love for Diamonds remains Undiminished. Today, however, the Call for Sustainability is Louder than ever Among Gen Z. And Lab-Grown Diamonds have Conquered Millennial Hearts for their Eco-Friendly Homage to the Planet. After all, they are
the real deal – Chemically, Optically, and Physically Identical to Mined Diamonds. Yet, they preserve the Planet from Mining Damage and Mitigate its Hazards to Human Life. And their price makes them Highly coveted as Affordable Luxury. What more could new-age consumers ask for?

With 1 Carat, Women can Easily choose Classic Diamond Jewellery for themselves. Each of our pieces brings Exquisite Design and Unparalleled Craftsmanship from Skilled Indian
Artisans to a Local and Global Clientele. Clearly, we believe in PM’s philosophy of, “Make in India Make for the World.” 1 Carat’s Lab-Grown Jewellery Crosses Boundaries and Borders to help Women Showcase their Grace, Independence, and Fierce Pride in their Accomplishments. From Tennis Bracelets to eternity bands to riviera necklaces, 1 Carat designs radiant masterpieces for everyone, especially millennials.

Heena Shah, our founder and national-award-winning designer, is known for her passion for jewellery. She sees the Millennial generation as future consumers of sustainable, eco-friendly
lab-grown diamond jewellery. So, after decades in the handcrafted jewellery business, she has chosen to start this whole new vertical. She has three key reasons: the environment, the
affordability and accessibility of lab-grown diamond jewellery, and the love towards go-getter women that deserve these diamonds. To sum up this new venture she makes an evocative statement,

“1 Planet. 1 Carat. 1 Beautiful Legacy for the Next Generation.”